Who Gives a Crap, a toilet paper company with an edge, and a pledge to donate 50% of all profits to WaterAid, helping fund sanitation projects in the developing world where toilet time is not always a pleasant experience. Fun with puns and a shared passion for humanitarian aid led three men (on toilets above) to take the humble toilet roll and turn it into what I consider to be a pretty kick ass brand. Social entrepreneurship at its absolute best, pre order your rolls here.