JOCELYN WHIPPLE might not be someone you may have heard of, but if you are in the ethical fashion business you would have certainly been exposed to her hand at some point. Heard of a little something called "The Green Carpet Challenge" with Livia Firth? Well Jocelyn is one of the key experts behind this initiative, and possesses an array of roles--ethical stylist, ethical fashion buyer and consultant, blogger, and the list goes on. With her ethical fashion agency, ELEMENT 23, it seemed as though there was nothing Jocelyn didn't know about the sometimes confusing world of ethical and 'eco' fashion. Going by this alone, you can imagine why someone so petite would leave such a large impression on The Conscience Collective. So, we sat down with Jocelyn at one of her events--this was part of another ethical initiative she is involved in called PureThread--and spoke with her about the 'eco' fashion industry in the UK, how it all came to be, and advice she has for small ethical brands as we get 2013 rolling.
